Grounded Wins
The newsletter that repurposes really good ideas to your advantage.
In This Edition
🔄 Offer homeowners a roof report before dealing with contractors or claim.
🏠 Redefine what a pocket listing is to secure seller contracts.
🚪 PLUS: One problem you can solve with the knowledge you have.
🔄 Digital Roofing
To Your Advantage
A contractor and insurance guy inspect the same roof. The insurance guys says there’s $285 worth of waste. The contractor says there’s 15% waste but the homeowner knows the actual waste is 11.78% and the cost is $735.91 cents. She hands them both the report. The insurance bumped their pay and the contractor reduced their waste.
Think about what just happened.
🤔 The Real Problem
The majority of homeowners get caught in the middle of a numbers game and have no real way of knowing what the actual cost it.
🤓☝️ The Solution
💡 The Idea:
Offer homeowners the same 3rd party insurance-claim worthy roofing reports so they can see real numbers that show them where everyone is padding their numbers.
3rd Party certified, verifiable roofing measurements and numbers that neither contractors or insurance companies can deny ≥ 98% accurate measurements
🧐 Business Model:
Pay-per-report
Include Exterior walls/siding as a cross-sell
⭐ End Goal:
Become the “Fact-Checker” for every homeowner with a roofing or siding project.
💻 Pocket Listings
⚡Exclusive Homes. Discreetly Yours.
It can be argued A pocket listing is or off-market listing, is a property for sale that is not listed on the Multiple Listing Service (MLS), and therefore not on public sites.
What can’t be argued is a contract in your pocket. Everything flows from that point.
📐e = ∑∞ⁿ⁼⁰ ¹ₙ🤓 The math is straightforward:
Forget all other contracts. Become the professional that offers Pocket Listing only contracts to sellers that want to sell their home for the most they can in the shortest amount of time they can.
👣 Phase One
Secure an AS-IS, Just Like it is, 30 Day to close Pocket Listing Contract with sellers at full asking price
With wiggle room- always with wiggle room. no wiggle room = bad deal
Share the contract with potential buyers as an exclusively yours property
Offer the property just as it is. Let a Wabi-sabi descriptions do the talking.
Follow up like you mean it when it’s time to follow up.
Let a Residential Attorney finalize the transaction
If you haven’t closed in 30 days or less, your contract tell you what to do next.
👣 Phase Two (if not sold in 30 days)
MLS Listings
Buyer Media Broadcast
Buyer Media Saturation
Continue to build Pocket Listing Buyers who want first opportunity to buy
👣 Phase Three
Automate the Securing of Contracts
By doing this, you’re giving the seller the best experience selling a home can offer leading with access to buyers that have No-Deal fall through bank accounts.
Instead of approaching sellers like the rest of professional agents who treat them like clients, you’re offering a contract like you’re a friend eliminating techno-jargon.
🏆 End goal:
Secure one contract. It will give you the confidence to know what works.
🚪 The One Problem You Can Solve
🚪 Connection
With your knowledge, connection and resources that you have at your finger tips, you can be the connector. The concept is that a person first accumulates wealth through connections is somewhat true.
❌ Problem:
There is a world of people who don’t know where to go
There is a world of people who don’t know where to start
There is a world of people who don’t know what they’re capable of
There is a world of people who don’t know who to trust
There is a world of people who don’t know how to ask for help
There is a world of people who don’t know their own worth
There is a world of people who don’t know what they feel
There is a world of people who don’t know why they’re hurting
There is a world of people who don’t know what’s possible
There is a world of people who don’t know they’re not alone
There is a world of people who don’t know how strong they are
There is a world of people who don’t know what comes next
There is a world of people who don’t know how to change
There is a world of people who don’t know how to let go
There is a world of people who don’t know how to begin again
There is a world of people who don’t know they can
🔗 Solution:
Give locals a single way to connect to the right person, resource, or next step based on one question: “How can we help?”
💼 Business Model:
Build a high-trust intake network like a clearing house, then monetize through partnerships, data insights, and talent/access pipelines. A system that reduces confusion and friction in people’s lives
👉 End Goal:
Be the trusted starting point for anyone who doesn’t know what to do next.
Grounded Wins is published for people who want to use ideas where they live — not just read about them somewhere else. Michigan's Porchlight Compass | gomichigan.beehiiv.com
Login or Subscribe to participate
👋 Before You Leave
Have an idea you need supported?
Want to advertise to our audience?
Want to sponsor a publication?
It’s all in the subscription.